Yahoo Could Strike HotJobs/Newspaper Partnerships
Yahoo is rumored to be close to striking a deal with “non-CareerBuilder” newspapers to feature their listings in HotJobs, Yahoo’s job website.
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Yahoo is rumored to be close to striking a deal with “non-CareerBuilder” newspapers to feature their listings in HotJobs, Yahoo’s job website.
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Dean Baquet told more than 100 editors at the annual meeting of the Associated Press Managing Editors that they should push against newspaper owners when they propose staff cuts.
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Chase Card Services is expanding its Hispanic marketing initiatives from only direct marketing to include Spanish-language ads on TV and online. It is also ramping up its direct mail, off-site programs such as soccer events, and events in local Chase branches.
Univision’s New York TV station’s 6 pm weekday local news, Noticias Univision 41, has finished second in the October survey period in each of the key audience groups, adults aged 18 to 34, 18 to 49, and 25 to 54 years old.
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Microsoft today broke a print and online ad campaign talking up its search capabilities; it also reported revenue and profit gains - though its online division lost money.
The Conference Board Help-Wanted Advertising Index, which surveys help-wanted print advertising volume in 51 major newspapers across the country every month, was unchanged in September. In the last three months, though, help-wanted advertising in newspapers declined in all nine U.S. regions.
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Canon will begin running camera ads in movie theaters this week, marking the first time the electronics giant has entered the booming cinema advertising space.
Magazine publishers have announced a series of food-related initiatives this week. Country Living magazine said that it plans to develop and distribute a Country Living Specialty Food Collection, Rachael Ray plans to open a burger joint in Manhattan and Maxim will launch a chain of branded steak restaurants.
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Clear Channel yesterday confirmed rumors that it was entertaining offers from suitors interested in purchasing the company, and has now retained Goldman, Sachs & Co. to help it evaluate strategies.
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The youth audience, between the ages of 12 and 17, is the fastest growing demographic among television viewers this season.
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Olympus America is seeking a new media and creative shop after breaking with Interpublic Group’s The Martin Agency.
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NBC and the CW networks have reportedly refused to accept commercial spots for the new Dixie Chicks documentary which opens in theaters today.
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