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Magazine publishers have announced a series of food-related initiatives this week. Country Living magazine said that it plans to develop and distribute a Country Living Specialty Food Collection, Rachael Ray plans to open a burger joint in Manhattan and Maxim will launch a chain of branded steak restaurants.
“Everyone wants a piece of the gourmet food market,” Marcia Mogelonsky, senior research analyst at Mintel, is quoted as saying in MediaPost. A portion of the Country Living line has been available since early October, in conjunction with a soft launch at the Country Living Fair in Chicago.
The extension of a brand from a magazine to a gourmet food collection is a first, according to the article.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
