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Univision’s New York TV station’s 6 pm weekday local news, Noticias Univision 41, has finished second in the October survey period in each of the key audience groups, adults aged 18 to 34, 18 to 49, and 25 to 54 years old.
According to Univision, in New York’s market, two 6 pm local news programs vie for the 20 percent of viewers who are Hispanic while the remaining 80 percent are targeted by four 6 pm local news programs broadcast in English.
During the October 2006 survey Noticias Univision 41 (WXTV) was watched by an average of 52,000 viewers aged 18 to 34, 158,000 viewers aged 18 to 49, and 161,000 viewers aged 25 to 54. That’s a 1.2/6, 1.7/8, and 1.9/8 in the three key audience groups, respectively. Year to year, the show’s audience is up 79 percent among those aged 18 to 34, 33 percent among those aged 18 to 49, and 12 percent among those aged 25 to 54.
Only WABC-TV Channel 7’s 6 pm news had more viewers. It’s “Eyewitness News” was seen by 55,000 viewers aged 18 to 34, 169,000 aged 18 to 49, and 217,000 aged 25 to 54.
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