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Yahoo is rumored to be close to striking a deal with “non-CareerBuilder” newspapers to feature their listings in HotJobs, Yahoo’s job website.
The possible HotJobs partnership could include online classifieds, local news and content packages based on general themes, like travel, paidContent reports (via MarketingVOX). The move is likely being spearheaded by Hilary Schneider, who heads Yahoo’s Marketplaces division, and is the former head of digital efforts at Knight Ridder, where she oversaw the company’s share of CareerBuilder.
The Local Onliner adds that Yahoo is negotiating with 12 newspaper companies, but as few as six might end up agreeing to the deal. Eventually, the partnership could lead to Yahoo’s integration of its content with that of the newspapers.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
