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Big Changes at Hachette

Consolidation, management changes, and potential sales and acquisitions are expected to follow reorganization and restructuring at consumer publisher Hachette Filipacchi.

Last week, Didier Quillot, former chief of telecom giant Orange France, was named chairman of both Hachette Filipacchi and Lagardère Active, MediaPost reports. Quillot is expected to consolidate and coordinate their print and digital media strategies.

Arnaud Lagardère has tabled up to $5 billion to make major acquisitions in the U.S. print and Internet sectors. Hachette Filipacchialready reaches an audience of about 50 million in the U.S. alone through magazines, including Car and Driver, American Photo, Boating, Flying, Elle and Premiere.

Quillot may also sell some Hachette properties, and has already begun firing executives from businesses slated for the auction block.

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Comcast Unveils ‘Lightsaber’ Guide to Young Men

Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.

The guide provides…

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Brainy Mags Flaunt Ads on Muffin Displays, Pizza Boxes

The Atlantic magazine is launching a campaign with ads in unexpected places - on muffin displays in corner stores, on restaurant menu boards and on the shampoo shelves at drugstores - in an effort to reach media buyers in New…

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Kraft, General Mills Invite Consumers to Buzz Online

Kraft and General Mills have launched word-of-mouth networks in the hopes of harnessing the positive force of chatter during a time when food prices are soaring and consumers are tightening their hold on purse strings.

General Mills has launched an…

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Arbitron, Facing Suit by NY AG, Publishes PPM Two Days Early

The New York Attorney General said on Friday that he would file suit against Arbitron to halt the commercialization of its new measurement system; Arbitron was given five days to respond.

Arbitron’s response came almost immediately: the company moved its…

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