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Sirius Satellite Radio and Bentley Motors Inc. have announced an exclusive agreement for the inclusion of Sirius in Bentley vehicles. Simultaneously, Porsche Cars of North America, Inc. and XM Satellite Radio announced a new long-term agreement to equip Porsche vehicles for the U.S. market with XM.
Sirius will be available in select Bentley models in the U.S. beginning in the mid-2007 model year and will become a standard feature available in all Continental GT, Continental GTC and Continental Flying Spur vehicles beginning in the 2008 model year, according to the company. All vehicles will include a lifetime subscription to the service.
XM has been available as a popular factory-installed feature for Cayenne models since 2005. The service will be the exclusive satellite radio option for Porsche vehicles in the future, the company says. Consumers who purchase a Porsche vehicle with XM receive a complimentary three-month subscription to the service.
XM will also develop satellite-delivered data services for Porsche vehicles, such as an advanced XM NavTraffic real-time traffic data service.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
