WPP, IPG, CBS See Spot Runner in Their Future
WPP and Interpublic are financially backing a new online system for media and other advertising services transactions.
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WPP and Interpublic are financially backing a new online system for media and other advertising services transactions.
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Universal Music Group is providing Quepasa.com access to its catalog of music videos, including Universal’s English- and Spanish- language recording artists.
Starting with Arbitron’s Winter 2007 survey, Diary participants will have the option to use an Internet-based eDiary instead of the paper and pencil version.
VH1 has six new unscripted series in the works, including a reality series chronicling hip hop magnate Irv Gotti’s attempt at a comeback after beating an investigation into a money laundering scheme.
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In a nifty PR stunt, Shattered magazine and Barclays Wealth Management have challenged 12 women to a year-long global stock picking competition.
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Clear Channel Malls, a division of Clear Channel Outdoor, has announced a partnership with Turnberry Associates to build and maintain directory signage throughout Turnberry’s Aventura Mall in South Florida.
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During Clear Channel’s third quarter earnings call yesterday, analysts asked CEO John Hogan whether the company’s Less Is More initiative is really paying lasting dividends, in light of recent ratings declines in the radio division.
While the media economy is generally stronger these days, dissatisfaction among media buyers and planners over their salaries is on the rise.
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A Fox news report that stated NBC’s slumping Studio 60 on the Sunset Strip had been dropped from the schedule is apparently incorrect.
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Verizon’s FiOS TV service is now in 118,000 homes, marking a 10 percent penetration within its footprint of 1.2 million homes.
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Direct marketing services agency Harte-Hanks posted a 4.6 percent increase in revenue in the third quarter over the same quarter last year.
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The Audit Bureau of Circulations FAS-FAX report for the six-month period ending Sept. 2006 would seem to portends more doom and gloom for the newspaper industry, showing steep losses in circulation for the top major metro newspapers.
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While the Audit Bureau of Circulations’ FAS FAX report showed declines in major papers across the country, many smaller newspapers posted gains.
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