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During Clear Channel’s third quarter earnings call yesterday, analysts asked CEO John Hogan whether the company’s Less Is More initiative is really paying lasting dividends, in light of recent ratings declines in the radio division.
Hogan confirmed that the Summer Arbitron book showed some ratings losses in the 25-54 category, and across Hispanic stations, but pointed out that the company’s programming team is working on reversing the trend, writes Radio Ink. He claimed that the company had strong performance ratings overall, particularly in the top 25 markets.
Not surprisingly, Hogan also shrugged off the suggestion that Less Is More has seen all the gains it is going to see. “We believe that Less Is More continues to be a huge benefit for our listeners. If we give more of what listeners come to radio for - entertainment, information and companionship - then they’re going to stay with us longer,” he is quoted as saying.
As expected, Hogan did not discuss the possible sale of Clear Channel, or the fact that the company has hired Goldman, Sachs to help it evaluate strategies to increase value for shareholders.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
