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The Audit Bureau of Circulations FAS-FAX report for the six-month period ending Sept. 2006 would seem to portends more doom and gloom for the newspaper industry, showing steep losses in circulation for the top major metro newspapers.
This is the fourth consecutive semi-annual report to show a serious drop in daily circulation, writes Editor & Publisher. The article also points out that even more troubling to the industry may be the fact that Sunday copies are declining as well.
Total estimated decline of circulations is 2.5 percent for all reporting papers, compared to an average decrease of 1 percent in years past. Sunday papers showed steeper losses of 3 percent.
Some top papers showed even steeper declines. The Los Angeles Times reported that daily circulation fell 8 percent, while The San Francisco Chronicle dropped 5.3 percent.
The Wall Street Journal saw losses of only 1.9 percent, and The New York Post actually surged 5.1 percent, allowing it to soar past longtime rival The Daily News (the Post gleefully announces this fact in today’s cover story) into fifth place overall in daily circ.
The article details growth and decline in daily and Sunday circulations for the top 25 newspapers in the country.
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