»
A Fox news report that stated NBC’s slumping Studio 60 on the Sunset Strip had been dropped from the schedule is apparently incorrect.
According to an NBC representative, the show hasn’t been cancelled and is “profitable at this point,” writes MediaPost. The network has ordered three more episodes.
Yesterday’s time slot for the show was given to an airing of Friday Night Lights, placed there for a trial run. Friday Night Lights has been a poor performer on Tuesdays. It could be viewed as a better companion to NBC’s hit Heroes on Mondays, in which case Studio 60 could get a time slot change.
Last week, Studio 60’s ratings were up, and the show is averaging a 3.8 for the season. It will air next Monday in its usual slot.
Executives are likely holding out hopes for the show because it has an upscale profile. Through Oct. 8 it ranked fourth among all network shows in median income for the 18-49 demo. The show also has a high-brow image, something NBC hopes to continue to cultivate.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
