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Verizon’s FiOS TV service is now in 118,000 homes, marking a 10 percent penetration within its footprint of 1.2 million homes.
Churn for the service is under 1.5 percent per month, which means that consumers are happy with it, according to Verizon CFO Doreen Toben, MediaPost writes.
AT&T is also offering a television service, U-verse. Advertisers are keeping a close eye on “telco TV” to determine if it will be a viable competitor to cable. If so, it could provide a new outlet for local spots - potentially a cheaper one, as the telcos may be willing to offer lower ad rates in order to compete with the local sales efforts of cable, according to the article.
FiOS TV is available in 7 states. U-verse is available only in 3,000 homes, making up 10 percent of its 30,000 home footprint. AT&T plans to roll out its service in Houston next month and to reach 15 markets by year’s end.
Telecom companies began exploring TV services in order to compete with cable companies that began offering “triple play” options which included phone service. If the telecoms are successful, they could offer a quadruple play - TV, phone, wireless and internet - the article points out.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
