Chrysler Plans Multi-media Blitz for Sebring
Spanning multiple demographics and media formats, an ad campaign for the 2007 Chrysler Sebring will break on Wednesday, aimed at reaching customers wherever they consume media.
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Spanning multiple demographics and media formats, an ad campaign for the 2007 Chrysler Sebring will break on Wednesday, aimed at reaching customers wherever they consume media.
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General Mills has issued a special-edition commemorative Wheaties package honoring the 2006 World Series champion Cardinals with an 18-ounce box featuring pitcher Chris Carpenter.
The first English version of the Arabic network Al Jazeera, Al Jazeera International, is expected to launch Nov. 15 in the United States.
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New York’s Spanish-language television station won two news races yesterday (Tuesday, Oct. 31), the 6 to 6:30 p.m. local news race and the 6:30 to 7 p.m. network news race, against all New York TV stations regardless of language.
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While RedEnvelope Inc. saw a net loss of $3.7 million for the quarter just ended, compared with a loss of $3.5 million a year ago, the loss represents a smaller proportion of its total sales.
Ad spending on U.S. social-networking sites in 2007 is expected to reach $865 million, up from $350 million in 2006, and will surpass $2 billion in 2010, according to eMarketer.
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GM Planworks, the unit of Publicis Groupe’s Starcom MediaVest Group which handles General Motors’ $3 billion-plus U.S. buying assignment, has appointed an executive to oversee buying across all media platforms.
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In a first for Wal-Mart, the retail giant will use humor in a holiday ad campaign launching today.
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Given the go-ahead by the Department of Justice to purchase 15 CBS radio stations in four markets as long as it sells three stations in Rochester, N.Y., Entercom has told the DOJ that it will sell the three stations within three months.
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ESPN’s SportsCenter commercial spots will all be taken over by Nike today. Independent Wieden + Kennedy created the content.
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Nielsen Media Research and NetRatings have launched their National TV/Internet Fusion database which merges information from television and Internet panels into a single dataset, allowing television programmers and advertisers to study the relationship between television and Internet use.
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Alloy Media + Marketing and Mac-Gray Corporation, the nation’s largest laundry facilities contractor for colleges and universities, have signed an exclusive partnership to place Alloy’s branded “Laundry Boards” into Mac-Gray ’s laundry room accounts in over 550 colleges nationwide.
A.G. Lafley, chairman-CEO of Procter & Gamble Co., told a group of analysts that the company plans on “reallocating investments” to those areas of the communication plan that are working hardest.
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A federal judge in Illinois has refused to throw out an $11.7 million default judgment against The Spamhaus Project. The case will now move on to appeals court.
