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Given the go-ahead by the Department of Justice to purchase 15 CBS radio stations in four markets as long as it sells three stations in Rochester, N.Y., Entercom has told the DOJ that it will sell the three stations within three months.
Without that agreement, Entercom could not have purchased the CBS stations - four of which were in Rochester - because when combined with the four Rochester stations it already owned, it would account for more than 57 percent of the radio advertising revenue in the market, writes Mediaweek.
The sale of the three stations will reduce Entercom’s post-transaction share of Rochester radio advertising revenues to about 40 percent, the DOJ said in a statement.
Entercom has already begun operating the CBS Radio stations in Austin, Cincinnati and Memphis.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
