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GM Planworks, the unit of Publicis Groupe’s Starcom MediaVest Group which handles General Motors’ $3 billion-plus U.S. buying assignment, has appointed an executive to oversee buying across all media platforms.
Mike Rosen will take over the new position of president of investment and activation, writes Adweek. Rosen joined Planworks last year after the agency won the GM assignment.
Simultaneously, the shop promoted Mary Carpenter to the new post of president, strategy and operations, where she will oversee planning for all General Motors divisions.
In recent months, several other shops, such as Omnicom Group’s PHD, Interpublic Group’s Initiative and Publicis Groupe’s Starcom, have appointed executives to oversee buying across all media channels.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
Pfizer will be the presenting sponsor of the…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
CNET has redesigned in the hopes of offering advertisers better bang for their buck. Marketers will now be able to use behavioral targeting to advertise during relevant steps within the comparison shopping process.
The site has also added more video,…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
