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A.G. Lafley, chairman-CEO of Procter & Gamble Co., told a group of analysts that the company plans on “reallocating investments” to those areas of the communication plan that are working hardest.
MediaPost reports that P&G is said to be reducing television spending in favor of Internet and direct marketing initiatives.
In evaluating where to spend marketing dollars, P&G looks at which businesses can wring the most efficiency out of their ad and marketing budgets. Lafley suggested increased spending on the Gillette Fusion razor in order to persuade Mach 3 users to upgrade.
He said the company is experiencing growth in sales to its two biggest retail customers: Wal-Mart and Target. One of the reasons for the Gillette acquisition was to give P&G more leverage with the top retailers.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.
The investor paid an average of $9.92 for each share over the course of three days, bringing…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
