Competitive Runners List Available
KMC Marketing Inc. has released a new list - active competitive runners - to the direct mail community.
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KMC Marketing Inc. has released a new list - active competitive runners - to the direct mail community.
CBS Corp. saw third-quarter profit rise 26 percent thanks to TV revenue and demand for outdoor advertising.
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NBC’s freshman drama Kidnapped, after being buried on Saturdays at 9 p.m., has been yanked from the network’s schedule.
NYTimes.com announced today the Nov. 3 launch of Urbanite, a free daily email offering the latest information on what to do, see, eat, drink and buy in New York City. The Times will promote Urbanite with banner ads online.
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Direct marketers sent more than 114 billion pieces of direct mail in the last year, an increase of about 15 percent from five years ago, according to the USPS. And last year, for the first time, bulk mail exceeded first class mail.
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Though in-stream ads are popular with advertisers, a new study shows that viewers do not share that enthusiasm.
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Time Inc. has removed Fortune managing editor Eric Pooley and replaced him with senior editor at large Andrew Serwer.
In a Media Matters for America article about an internal ABC Radio Networks memo, it appears that nearly 100 ABC advertisers insisted that their commercials be blacked out on Air America Radio affiliates. According to the article, which is gaining attention in the press, advertisers listed on the memo include Bank of America, Exxon Mobil, Federal Express, General Electric, McDonald’s, Microsoft, Wal-Mart, and the U.S. Navy.
XM Satellite Radio and Cingular Wireless have partnered to stream 25 XM channels to Cingular handsets, beginning Nov. 6. Cingular Wireless customers will be able listen to a variety of XM’s music channels through the XM Radio Mobile service for $8.99 per month.
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Kellogg is aiming a new campaign at teens, giving away download free songs from CONNECT Music inside packages of Pop-Tarts.
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Ned Lamont Ad Political-advertising spending is predicted to surpass $2 billion this year - 17 percent more than spending in 2004.
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RR Donnelley & Sons will acquire Banta, a provider of printing, supply chain management and related services, for approximately $1.3 billion in cash. The deal is expected to close in the first quarter of 2007.
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The Blade of Toledo has launched an unusual bonus circulation program that will give away 90,000 copies of the paper each week, writes Editor & Publisher.
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Calvin Klein is once again using Kate Moss’s image on billboards, as is jeweler David Yurman. Currently, the model happens to appear both topless and bottomless on a pair of billboards just north of Houston in New York City.
