»
Time Inc. has removed Fortune managing editor Eric Pooley and replaced him with senior editor at large Andrew Serwer.
Serwer becomes the magazine’s third top editor in less than six years, writes The New York Times. The change is effective immediately.
John Huey, editor in chief of Time Inc., said in a statement that Pooley will work with him and with Jim Kelly, former managing editor of Time magazine, on investigative projects.
Serwer has been at the front of the effort to convert much of the print content of Time Inc.’s publications to other forms of content, according to the article. Sources say that Huey has given the impression of wanting to create buzz and new momentum for Fortune, and that moving Serwer was a good way to do that.
Fortune has recently lost three writers to Conde Nast’s Portfolio, which will debut in April. Huey claims to look forward to the competition from Portfolio, saying that its arrival on the marketplace could reinvigorate the whole category of business magazines.
Katz Radio Group has snared two more major clients, having approached and signed CBS Radio and Entercom Communications, formerly clients of Interep.
CBS Radio represented about a third of Interep’s total revenue, writes Mediaweek.
Interep filed last month to convert its…
B-to-b publication revenue was down slightly in 2007, sagging 0.4% from 2006; it was flat from 2005, according to American Business Media’s Financial Trend Report.
Print advertising pulled 84% of the average b-to-b title’s revenue, writes Folio.
Editorial, advertising and circulation…
The number of Britons accessing the mobile internet increased by 25% (from 5.8 to 7.3 million) from Q2 to Q3 2008, compared with only a 3% increase for PC-based internet users (34.3 to 35.3 million Britons), according to (pdf) insight data…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
Black Friday is typically known as the day of unbeatable deals, but also long lines, packed stores, and jostling customers.
But this season, online retail giants Amazon and eBay are doing their best to get customers out of stores and…
Despite the U.S. financial crisis and dwindling marketing budgets at some financial institutions, the number of retention-related direct-mail offers sent by banks to current customers in Q3 2008 was 42% higher than in Q2.
View chart of estimated mail volume, Q3…
