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Brazil Forms Digital Radio Alliance

iBiquity Digital Corporation, the developer and licenser of digital HD Radio technology, has announced that Brazilian broadcasters have formed the Brazilian Alliance for Digital Radio to promote and support the deployment of HD Radio technology in that country.

The announcement is the latest development in the country’s increasingly rapid adoption of the HD Radio system. There are 16 stations in Brazil broadcasting with HD Radio technology to a coverage area of 30 million people.

Substantial HD Radio field test data obtained from these major radio networks such as Brazilian Association of Radio and Television Broadcasters (ABERT) and the Association of Broadcasters of Sao Paulo (AESP) was presented at the Brazilian society of Engineering of Television and Telecommunications (SET) convention in September. Numerous HD Radio operation reports have been presented to Brazilian regulatory authorities.

In addition to Brazil and the United States, the list of countries deploying or testing HD Radio technology now includes Australia, Canada, France, Indonesia, Mexico, New Zealand, Philippines, Poland, Switzerland, Thailand and Ukraine.

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Q3 Radio Revenue Slides 9% Despite Off-Air Gains, Political Spend

Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…

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Britney’s Glamour Cover to Run on International Editions

Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.

Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…

Outdoor read more like this »

Titan Signs New Transit Deal

Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.

The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…

Television read more like this »

Publicis Purchases Asia Shop, W&K Communications

Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.

W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.

Other recent Publicis…

Interactive read more like this »

Cyber Monday Shoppers Use Search for Different Reasons

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past - thus increasing the importance…

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U.S. Auto Brands Rate Higher than Japanese Counterparts

Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.

The research, which aggregated a year’s…

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