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Fox News’s total audience fell 24 percent in the last year, from 1.7 million viewers to 1.3 million, and its key prime time audience - viewers age 25-54 - was down 7 percent in October compared to the same month last year.
Fox News, which celebrated its 10th anniversary in Oct., attributes the 2006 declines to a soft news year compared to 2005, which saw audience increases during events like Hurricane Katrina and the Asian tsunami, writes Media Life.
Though the station is still the No. 1 cable news network by a long shot, the article points out that if the decline in big news stories was the only reason for the network’s decline, other cable networks would be down as well. And that’s not the case. CNN was down in total viewers and 25-54’s, but not as much as Fox, while Headline News and MSNBC were up in that demo last month by 18 and 19 percent respectively.
The conservative Fox News may, in fact, be suffering from the disenchantment among conservatives over the war and political scandals, according to the article. Jill Olmsted, associate professor of journalism at American University in Washington D.C., thinks viewers may have tired of Fox’s adamantly pro-Bush rhetoric.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
