»
MarketingSherpa has been acquired by MarketingExperiments.Com, a research firm that conducts real-time marketing experiments, the companies announced on Thursday.
MarketingSherpa, a research firm that publishes marketing case studies and benchmark data, announced that it has been acquired by Florida-based MEC Labs Group member MarketingExperiments.Com, writes MarketingVox. The firms will function as separate but close partners continuing to offer marketing professionals practical research, networking summits and professional training, according to Dr. Flint McGlaughlin, director of MarketingExperiments.Com.
McGlaughlin commented, “Both firms have the same objective, to discover what really works in marketing, but they utilize complementary methodologies…. By working together, the two firms will be able to better serve their nearly three-hundred thousand subscribers and members,” McGlaughlin said in a statement.
“Nothing drastic will change. We’re keeping our same name, our staff, our regular publications, and yes, our Warren, RI, headquarters. And our goal remains the same - to conduct new research into what really works in marketing via Case Studies, Benchmark Guides & Summits,” wrote Anne Holland, president of MarketingSherpa, in a note to readers.
“Plus, now our research for you will be supplemented by the team at MEC Labs Group. They run an actual laboratory facility in Atlantic Beach, FL, where they conduct live campaign experiments in partnership with folks such as The New York Times and Reuters,” she wrote.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
