NYT’s ‘Holiday Movies’ Up 35 Percent in Ads
The New York Times announced today that its upcoming annual Holiday Movies section has a total of 46 advertising pages. That marks a 35 percent increase over last year’s section.
»
The New York Times announced today that its upcoming annual Holiday Movies section has a total of 46 advertising pages. That marks a 35 percent increase over last year’s section.
Fox’s hit teen drama The O.C. returned last week to yawns from its 18-49 audience.
email this
permanent link
Three new lists are available for marketers seeking to reach parents.
email this
permanent link
Prism Business Media Holdings has agreed to purchase the stock of Penton Media for $194.2 million, and will assume outstanding debt, bringing the value of the buyout to around $530 million.
email this
permanent link
Bid4Spots today announced that it is adapting its patent-pending “reverse auction” model to facilitate buying and selling advertising for independent online radio.
Technorati says it is now tracking more than 57 million blogs, and the blogosphere is doubling in size approximately every 230 days.
email this
permanent link
Advertisers who wish to reach consumers in a different way this holiday season can try creating holiday cards, complete with their logo and other identifying message, to be given away at retail and other locations.
Gannett Co. Inc. plans to shift all of its newspapers to 24-hour converged newsrooms, which most Gannett editors believe will require a marked change in approach and will require a restructuring of newsrooms.
email this
permanent link
A new state law in New York allows residents to freeze their credit information in order to keep identity thieves from accessing valuable credit information.
email this
permanent link
At least one analyst believes that a Clear Channel acquisition by Google - though an unlikely pairing of old and new media - makes good business sense.
Google and more than 50 newspapers nationwide are launching a test program that will place - in newspapers - Google ads for which the search giant cannot find room online.
NBC’s widely panned sitcom 20 Good Years has been cancelled one week earlier than expected.
email this
permanent link
Nielsen has yet again delayed release of its commercial ratings, this time indefinitely, until it can solve the battle over whether time-shifting viewing should be included in the new metric.
email this
permanent link
