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Nielsen has yet again delayed release of its commercial ratings, this time indefinitely, until it can solve the battle over whether time-shifting viewing should be included in the new metric.
Nielsen had originally planned to release its commercial minute ratings in Nov., but then delayed release until Dec. 11. In the meantime, the media research company planned to review the subject of commercial minute ratings with its clients during a series of meetings in New York, Chicago and Los Angeles, writes MediaPost.
Nielsen’s commercial ratings had apparently been seen by television networks as a way to re-integrate time-shifted viewing - that is, playback viewing using DVRs - into their advertising deals. Most agencies have refused to consider time-shifted viewing when negotiating deals due to concerns about commercial skipping during playback.
The commercial minute ratings have run into a number of snags, including the fact that the American Association of Advertising Agencies wanted VCR data removed from the data stream, and that the cable TV industry was unhappy with the way the data was collected.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
