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Fox’s hit teen drama The O.C. returned last week to yawns from its 18-49 audience.
The premiere posted its worst-ever rating and raised questions about the network’s Thursday night schedule overall, writes Media Life. The O.C. averaged a 1.5 in adults 18-49, placing fifth in its time slot. It was down more than half from its third season premiere last year.
The O.C.’s competition was much tougher this year than during its premiere last year, before the baseball break. This year, the show faced CBS’s CSI, as well as ABC’s Grey’s Anatomy.
It is also possible that some viewers stayed away in response to the death of Mischa Barton’s character last spring, according to the article.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
