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Three new lists are available for marketers seeking to reach parents.
Disney Publishing Worldwide is offering a list of 125,000 subscribers to Wondertime, writes Direct Magazine. Its readers are mothers with children under the age of seven, and 54 percent have more than one child. Median annual income of subscribers is $61,600. Price is $120/M and ALC Data Management manages the list.
The Kids ‘n Things Hotline Buyers list is available as well. This is a list of consumers who have recently bought children’s products (sourced from multiple direct mail offers). Price ranges from$105/M to $120/M and the list is managed by Estee Marketing Group Inc.
Finally, the iParenting Media network of websites is offering a file of parents and expectant parents, complete with approximately 389,000 postal and 600,300 email addresses.
Price for postal file is $125/M and $250/M for an email file. The list is managed by VentureDirectWorldwide.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
