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Expanding its move into offline media, Google will begin a public test of Google Audio Ads by the end of the year, company spokesman Michael Mayzel said this week.
Advertisers will be able to sign up for contextually targeted radio ads using AdWords, and in the meantime Google is spending heavily to expand its position in the industry, writes Reuters (via MarketingVox). “Google is…hiring sales people to sell radio…paying about 50 percent more than a typical radio sales person might make,” Bill Figenshu, COO of Softwave Media Exchange, is quoted as saying.
Google is rumored to be in talks to buy about $1 billion in radio advertising inventory from Clear Channel Communications, Figenshu added. Other industry sources said Google had been approaching all radio operators. “It seems like a good time to be doing this because business is so slow. There’s a lot of inventory,” according to one industry exec.
Google CEO Eric Schmidt has said Google’s radio effort would grow to include 1,000 employees in ad sales, engineering and operations; in January it acquired dMarc Broadcasting and its automated advertising system for radio.
Clear Channel Radio will keep pres and CEO John Hogan on for at least five more years, and has promoted four members of its senior management team.
On the ops side, Mark Kopelman and George Toulas have been promoted to…
Sports Illustrated has created an online auction, powered by eBay, to sell some of its inventory across print, digital and events media in order to give the sales force more time to sell more effectively.
Parent company Time Inc. hopes…
Today, FreeRange launched its Mobile Publishing Platform, which boasts clients like PaidContent, Fierce Markets and The Wall Street Journal Digital Network.
The platform serves mobile coverage and branded content across BlackBerry, iPhone, Windows Mobile, Symbian and Palm devices, writes MarketingVOX.
Content is…
ABC may have a tough time keeping its No. 1 slot in the upcoming fall season. Fox, which has handily beat the competition in recent years in the later part of the season thanks in large part to hits like…
Advertisers will spend $505 million on online video advertising in 2008, according to a downward-revised projection by eMarketer, which said the significant drop was “due to changes in methodology, based on historical data from the Interactive Advertising Bureau (IAB), eMarketer’s benchmark…
Young Hispanics want social media that’s delivered in a bilingual environment, says Boston-based social media company Communispace.
The company reached that conclusion via a study of 1,000 consumers that looked at how Hispanic consumers participate in web-based forums. The study…
