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When looking at the numbers of Jon Stewart’s The Daily Show versus other cable networks in the run-up to last night’s midterm election, it looks as though people were getting their election news from the faux current events program.
Last Wednesday, Nov. 1, Stewart scored his second-best rating of adults 18-49 of the year, and the third-best in series history, at a 1.3, writes Media Life. The show was day three in a weeklong series titled Battlefield Ohio: The Daily Show’s Midwest Midterm Midtacular.
With 2.0 million total viewers for the night, the show bettered all but one on the Big Three news networks. The O’Reilly Factor on Fox News averaged 2.4 million total viewers on Wednesday at 8 p.m., while Hannity and Colmes averaged 2 million at 9 p.m. The Daily Show tied Hannity and Colmes despite the fact that it aired two hours later, at 11 p.m.
O’Reilly was, in fact, the only show during the week ended Nov. 5 to outdraw the Daily Show among total viewers.
CNN’s No. 1 program in prime time, Larry King Live, drew 1.2 million viewers last Tuesday, its best outing for the week, while MSNBC’s top show in total viewers in prime time was Tuesday’s Countdown with Keith Olbermann, which averaged 887,000.
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Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
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The research, which aggregated a year’s…
