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Paul Harvey Congratulates Radio Ad Listeners

In today’s edition of Paul Harvey News & Comment, the broadcaster congratulated listeners for staying tuned to a radio station during commercial breaks.

“Arbitron, for an improved accuracy in measuring the radio audience, developed a portable people meter,” Harvey said. “The people meter, tested in the Houston market, proved itself and demonstrated that we now have a way to tell if you, the radio listener, tune-out during the commercial messages.”

“Happily,” he went on to say, “you do not. Ninety-two percent of radio listeners keep listening to and through the commercial. Good for you! Good for you!”

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Volvo Gets HD as Standard across Models

Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.

“Our drivers expect the highest quality…

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‘Cottage Living’ Folds

The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.

The magazine had a solid start four years ago and managed to boost circulation…

Outdoor read more like this »

Samsung Unveils 115 ‘Charging Stations’ at Major Airports

Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.

115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…

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China’s CCTV Upfront Jumps 15%

China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.

That’s a 15% increase in revenue over last year, though the…

Interactive read more like this »

One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.

Though the study,…

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Moms More Stressed, Worried about Kids

An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…

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