‘International Male’ Insert Program Available
Two new FSI programs are available to direct marketers.
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Two new FSI programs are available to direct marketers.
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WPP Group has bought a 3 percent stake in Spot Runner, for an undisclosed sum.
A new campaign for the U.S. Army breaks today on network television, complete with a new theme: Army Strong. The effort is intended to boost recruitment for the military’s forces at a critical time in the war in Iraq, according to Lt. Gen. Robert L. Van Antwerp, commander of U.S. Army Accessions Command.
The Inquirer editor, Amanda Bennett, stepped down yesterday and was replaced by William K. Marimow, formerly a Pulitzer-Prize-winning reporter for The Inquirer and, more recently, a top news executive with NPR who was recently asked to take a lower position.
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California billionaire David Geffen has told friends that he would like to purchase The Los Angeles Times. But he’ll have to fight for it, as two rival billionaires, Eli Broad and Ron Burkle, have joined forces to make a bid for the nation’s fourth largest paper.
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Online competitive intelligence service Hitwise on Wednesday announced that in September one in 20 U.S. Internet visits went to one of the top 20 social-networking websites - nearly double the share of visits compared with a year ago.
The Word of Mouth Marketing Association (WOMMA) on Thursday introduced the WOMMA Ethics Adoption Toolkit, a collaborative ethics document library to help companies make a formal commitment to ethics in word of mouth marketing - and avoid stealth word-of-mouth tactics and vendors.
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Classified advertising will likely vanish from print newspapers by 2020, said Alan Rusbridger of the Daily Guardian, at a panel for the Society of Editors in the U.K. last week.
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Aim Tell-A-Vision Group has long been battling with Nielsen to change the way it selects its Hispanic audience sample (from language spoken to nativity), and has now announced a major, consumer-targeted campaign to let the public know of its position.
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Local television is likely to see the loss of the advertising that used to come from Federated Department Stores, which has merged strong regional brands such as Marshall Field’s and Filene’s under the Macy’s banner.
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A number of mailing lists have hit the market this month, from those with a few thousand names to those with several million.
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Speciale Publicis Groupe’s MediaVest has merged its out-of-home buying unit with its video and print units in order to enable “best practice sharing” across media, says Laura Desmond, CEO of Starcom MediaVest Group.
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The holiday shoppers are coming, and the retailers whose websites aren’t ready to meet the added demand can expect to see that traffic going elsewhere.
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Sirius Satellite Radio and XM Satellite Radio have both reported strong third quarter results.
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