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Local television is likely to see the loss of the advertising that used to come from Federated Department Stores, which has merged strong regional brands such as Marshall Field’s and Filene’s under the Macy’s banner.
Those local stores relied to some extent on local television advertising. But Macy’s, which launched its largest national ad campaign ever in September, has plans to become a national brand, saying it will use national broadcast, cable TV, magazines and some newspapers to do so, writes MediaPost. What the company didn’t mention was local TV, which means local stations may be deprived of revenue they depended on from the local stores.
Karen Hoguet, Federated’s CFO, says the company plans to use both branding ads and those carrying a value message in the critical fourth quarter. She also says the brand launch was “very successful.”
Macy’s is likely to see significant savings in its ad buying thanks to the merger with the May department store operations. According to the article, the company hopes those dollars can be put to use purchasing more expensive - and perhaps more effective - national ad time.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
