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An award-winning HIV prevention campaign targeting those already infected is launching a new phase with the slogan “I am the cure.”
The national campaign, HIV Stops with Me, employs HIV positive spokesmodels who speak candidly about their personal responsibility not to transmit the virus to others.
This new phase includes print, billboards, targeted venue-based media, educational materials and a website. The campaign launched in Los Angeles on November 9th, in Long Beach on November 10 and Boston on November 13th.
In Los Angeles, the campaign is sponsored by the Los Angeles Gay and Lesbian Center and the Los Angeles County, Department of Health Services, Office of AIDS Programs and Policy. In Long Beach, the campaign is sponsored by the City of Long Beach Department of Health. In Boston, the campaign is sponsored by JRI Health and the Boston Public Health Commission.
The campaign was created by the San Francisco and New York based social marketing firm Better World Advertising.
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Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
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Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
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Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
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The research, which aggregated a year’s…
