NRF: Half of Holiday Shoppers to Shop Online
This year, holiday shoppers will rely on the web more than ever, according to a new National Retail Federation survey conducted by BIGresearch.
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This year, holiday shoppers will rely on the web more than ever, according to a new National Retail Federation survey conducted by BIGresearch.
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Clear Channel’s New York group of stations has laid off staff from the programming and promotions departments, writes Radio Ink.
Meade Instruments Corp. has released a new product catalog of telescopes for the first time in three years, and this year it is designed to have mass appeal.
Two major marketers known for their traditional approaches to advertising are trying some new tricks, as are their creative and media agencies, which the two companies happen to have in common.
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Eyeing makegoods CBS plans to ask a 12 percent increase in CPM for its NCAA Tournament in March, and other networks look to be asking price increases for their prime time programming in the first quarter of 2007, as well.
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Chase recently implemented an outdoor campaign designed to encourage students to sign up for Chase’s +1 Group on Facebook.com. Students on 17 college campuses were invited to take “Bicytaxis” to and from campus and their various dorms and fraternity/sorority houses.
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One in three shoppers (34 percent) plan to shop in stores on “Black Friday,” the day after Thanksgiving, while 61 percent plan to avoid stores. Of those planning to stay away from the malls, 10 percent used words like “crazy,” “madhouse,” “hectic,” and “insane” to describe the experience.
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Ad revenue for Dow Jones’s Wall Street Journal rose 5.7 percent in October compared to the same month last year, for a 1.8 percent increase in ad volume.
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MediaNews Group Inc. has eliminated jobs in its East Bay newspapers, in several locations. The cuts have affected every part of the publishing operation.
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Two groups of private equity firms are expected to submit bids for Clear Channel Communications today. According to people involved in the auction, the bidders were making last minute adjustments to their offers last night. Friday’s deadline was moved to noon today (Monday).
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On Thanksgiving, a day long considered by advertisers to be the domain of Macy’s and its elaborate parade, Target will sponsor David Blaine’s attempt to escape from shackles while dangling four stories above Times Square, the area through which the Macy’s parade passes on its way to its 34th Street destination.
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InfoUSA has acquired Rubin Response Services Inc., a list brokerage and management firm, and will fold it into its own Walter Karl Group.
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Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video.
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Fox is stuck in fourth place among the five broadcast networks thanks to its annual post-baseball prime time slump.
Fourth-quarter ratings in adults 18-49 are a full rating point and three share points behind ABC, writes Adweek. Fourth place is not unusual for Fox at this time of year, just as first place is not unusual in May, thanks to the annual boost from American Idol in recent years.
However, Fox is further behind ABC than it was last year at this time. ABC’s lead was only eight-tenths of a ratings point and two share points ahead of Fox last year, and, unlike last year, ABC won’t suffer the fall-off when Monday Night Football ends.
The dramas House and Bones are the only things that are really working for Fox at the moment, according to the article.
The male-oriented Sunday comedy/animation block is down 6 percent, hurt by NBC’s new Sunday Night Football telecasts. And moving its 9 p.m. hit drama Prison Break to 8 p.m. in order to make way for its new drama series, Vanished, resulted in a 14 percent ratings decline for Prison Break.
Adding to the network’s trouble is the fact that none of the new series have soared. Standoff, the network’s highest ranking new show among adults 18-49, is drawing a mere 2.8, for example.
Preston Beckman, senior vp for strategic program planning at Fox calls this season “the flailing cycle,” pointing out that, because of having to preempt a good portion of scripted shows in October for the Major League Baseball postseason, the network goes into January with a ratings disadvantage.
The network expects to make up ground quickly in January. In the meantime, however, the ratings shortfalls mean that Fox has been forced to give makegoods to some advertisers, particularly to those not in packages that contain American Idol.
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Catalog Holdings, a subsidiary of Golden Gate Capital, has acquired Venus Swimwear, which includes WinterSilks as well as Venus Manufacturing, writes Multichannel Merchant.
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After the first week, ABC is leading the Nov. sweeps among adults 18-49, while CBS is first in total viewers, according to Nielsen data through Wednesday, Nov. 8.
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