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After the first week, ABC is leading the Nov. sweeps among adults 18-49, while CBS is first in total viewers, according to Nielsen data through Wednesday, Nov. 8.
Only 160,000 viewers separate ABC and CBS, unlike recent years in which CBS was the immediate guaranteed winner in that metric, writes Mediaweek. For ABC, up 6 percent in total viewers this year compared to last, this is a notable performance, given that the network was expected to see reduced audiences without Monday Night Football.
CBS and NBC are tied for No. 2 among adults 18-49, at 9 percent below ABC. CBS is down slightly in total viewers and adults 18-49, while NBC has seen a growth of 9 percent in total viewers and 18 percent among adults 18-49. By the end of Nov. sweeps in 2005, NBC’s season-to-date ratings in 18-49 were down 15 percent from the previous year. NBC’s growth has been boosted by the addition of Sunday Night Football.
Fox trails in fourth place in both categories, down 7 percent in total viewers and 13 percent in adults 18-49.
The CW is at levels identical to the WB last year, but is down by 50,000 viewers from UPN.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
