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Chase recently implemented an outdoor campaign designed to encourage students to sign up for Chase’s +1 Group on Facebook.com. Students on 17 college campuses were invited to take “Bicytaxis” to and from campus and their various dorms and fraternity/sorority houses.
The campaign, created by Trash Talk Outdoor, included Bicytaxi drivers who were outfitted in branded apparel and who delivered talking points promoting the +1 Group, as well as postcards with a sweepstakes component.
The +1 credit card/loyalty program is geared specifically toward college students. Midway through the program over 29,000 students had enrolled in the program. The program was written up in most of the participating college newspapers.
Mel Karmazin is not one for modesty. During a keynote at the Media & Money Conference Tuesday, Karmazin - Sirius XM Radio CEO - said the company is clearly soon to be the most successful company in the audio entertainment industry…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
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Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
