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Eyeing makegoods CBS plans to ask a 12 percent increase in CPM for its NCAA Tournament in March, and other networks look to be asking price increases for their prime time programming in the first quarter of 2007, as well.
Fourth quarter scatter has seen big CPM increases - as much as 20 percent for some specific cable networks, and prime time entertainment shows for early 2007 may see increases of up to 5 percent over the upfront pricing, writes MediaPost.
As predicted, it looks as though buyers held onto their money during the upfront and are now spending it in scatter. That means that inventory is getting scarce. “November is virtually sold out on cable and network,” Gary Carr, senior vp and director of national broadcast for TargetCast TCM is quoted as saying. December is even tighter for cable networks, a month during which they usually have plenty of commercial inventory.
Fox, as earlier reported, is likely not to meet its upfront guarantees to advertisers and will face a makegoods situation. The CW, too, is pulling ratings 15 to 20 percent below its guarantee.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
