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Fox is stuck in fourth place among the five broadcast networks thanks to its annual post-baseball prime time slump.
Fourth-quarter ratings in adults 18-49 are a full rating point and three share points behind ABC, writes Adweek. Fourth place is not unusual for Fox at this time of year, just as first place is not unusual in May, thanks to the annual boost from American Idol in recent years.
However, Fox is further behind ABC than it was last year at this time. ABC’s lead was only eight-tenths of a ratings point and two share points ahead of Fox last year, and, unlike last year, ABC won’t suffer the fall-off when Monday Night Football ends.
The dramas House and Bones are the only things that are really working for Fox at the moment, according to the article.
The male-oriented Sunday comedy/animation block is down 6 percent, hurt by NBC’s new Sunday Night Football telecasts. And moving its 9 p.m. hit drama Prison Break to 8 p.m. in order to make way for its new drama series, Vanished, resulted in a 14 percent ratings decline for Prison Break.
Adding to the network’s trouble is the fact that none of the new series have soared. Standoff, the network’s highest ranking new show among adults 18-49, is drawing a mere 2.8, for example.
Preston Beckman, senior vp for strategic program planning at Fox calls this season “the flailing cycle,” pointing out that, because of having to preempt a good portion of scripted shows in October for the Major League Baseball postseason, the network goes into January with a ratings disadvantage.
The network expects to make up ground quickly in January. In the meantime, however, the ratings shortfalls mean that Fox has been forced to give makegoods to some advertisers, particularly to those not in packages that contain American Idol.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
