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Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video.This week, Yahoo will begin a high-profile marketing initiative with Nissan Motors, after having recently launched its first corporate page on Yahoo 360 for Travelocity, MediaPost reports (via MarketingVox). Yahoo promises that similar marketing efforts will be coming soon to Yahoo 360, Yahoo Groups and Yahoo Video.
Still, the company understands the importance of pushing too much advertising too soon on its growing communities and is being reserved in its monetization approach, especially toward Yahoo 360, which is still in the testing phase and just began accepting advertisements in August.
Yahoo’s sales pitch to marketers has focused on its ability to offer a network of social media sites rather than a single site, such as rivals MySpace or Facebook. The advantage is that Yahoo can track visitors’ habits and how they interact with integrated campaigns, providing valuable feedback to advertisers.
But David Kopp, senior director of product management for community applications at Yahoo, admits that the networked approach won’t work for everyone: “Our social media offering is so broad and has so many components that we don’t put all our attention on one product experience, and I think we probably suffer for that.”
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
