»
Advertisers now have the opportunity to reach consumers directly via their credit card receipts.
Branded credit card receipts are available from a company called Receipt Media, which prints ads on the back of credit card receipt paper, writes Media Life. The paper is then distributed free to target businesses.
Locations to which the receipt paper is delivered are typically restaurants, bars, clothing stores, day spas, liquor stores, dry cleaners, night clubs and, in fact, “any type of business that accepts credit cards,” according to CEO David Goldin.
The full-color ads are typically 3.5 inches high by 5 or more inches long, and product exclusivity is built into the program. Advertisers can buy the network or cherry pick locations, which include venues in New York, Miami, Los Angeles, San Francisco and Chicago. Boston will be added to the network within a matter of weeks.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
