»
ABC’s Desperate Housewives episode during which two minor characters were killed seems to have nudged the series back on track, after it sank to a season low a few weeks ago.
The show averaged a 9.0 Sunday night, according to Nielsen overnights, equaling the 9.0 from the “supermarket” episode that saw two minor characters bumped off, writes Media Life. That rating was also its best since its September debut. That means that, while down from last season, Desperate Housewives is no longer losing audience.
A month ago, the show hit a low of 8.0, but in the past three weeks it has gained or equaled the previous week’s 18-49 rating - no mean feat when considered that it has come against two of the most highly rated Sunday Night Football games of the season on NBC.
Last season, some thought the show had lost some of its wit, but it seems to have regained some of its creative spark, thanks to creator Marc Cherry overseeing things more closely, according to the article.
The article contains a breakdown of broadcast network ratings from Sunday night.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
