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The New York Daily News has tabbed Quigo to use their AdSonar private-label advertising network to generate additional online revenue for the paper’s site.
The AdSonar platform will be deployed later this month, and allows the paper to “offer its own “auction-based, pay-per-click advertising program using content-targeted sponsored links,” according to a release from Quigo, as reported by Editor and Publisher (via MarketingVox). NYDailyNews.com has around 5.8 million visitors a month.
Jon Beck, the company’s Director of Online Advertising and Business Development, explains why the paper made this move; “Quigo’s NYDailyNews.com-branded platform, its sophisticated yield optimization technology, and its expert resources will help us jumpstart our own performance-based, content-targeted sponsored link advertising marketplace and deliver the most useful advertising to New Yorkers.” said Beck in a written statement. “And, being part of Quigo’s extensive network of other local, regional and national sites will allow us to benefit from many other advertisers seeking to target the greater New York metropolitan area.”
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