Time Warner Finally Launches Interactive TV
Time Warner Cable has just launched the first round of interactive advertisements in New York, the nation’s No. 1 TV market.
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Time Warner Cable has just launched the first round of interactive advertisements in New York, the nation’s No. 1 TV market.
Internet advertising revenues are estimated to have reached new record levels of $4.2 billion in the third quarter, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP.
Seven new mobile game publishers have joined Greystripe’s mobile, in-game ad network through Greystripe’s ad-supported mobile games portal GameJump.com.
Burger King has decided to stop advertising during children’s TV programs in the U.K., pre-empting a decision by Ofcom on whether it should introduce a ban on fast food ads before 9 p.m., writes Brand Republic.
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Clear Channel Outdoor has launched new digital billboards in Milwaukee and Tampa. The company is striving toward a goal of adding digital billboard networks in all of its major U.S. markets.
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Although ABC’s two biggest hits are going off the air, the network may be able to hold onto the lead it has built in the first week and a half of Nov. sweeps, as long as its two new shows have a passable showing.
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Baltimore’s oldest ad agency closed without warning last week, leaving more than 50 employees out of work.
Arbitron Inc. and Interep announced today that Interep, the largest independent national radio representative firm in the United States, has signed an agreement for Arbitron Portable People Meter radio ratings services in the top 50 radio markets when Arbitron commercializes the PPM.
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Allergan is using a direct-to-consumer television campaign for its Lap-Band System - one of the industry’s first TV campaigns for a surgical procedure.
A majority of top ad execs surveyed say a big chunk of their TV advertising budgets will migrate to online video buys within the next few years.
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Amanda Congdon, the former host of Rocketboom, which pulls in 211,000 viewers a day, is moving from the web to mainstream media - making her the first video blogger to go big time.
The BIA Financial Network has released a new study with good news for local radio: while spending will increase only 0.8 percent this year over last year, revenue will grow as much as 2 percent in 2007 and will continue to increase through 2010.
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Kodak has signed a long-term deal to become the exclusive supplier of consumer and souvenir photo products and services to U.S. Six Flags parks, and will jointly market the Six Flags brand.
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Radio advertising is less cluttered than the television market by an average of as much as two to four minutes per hour, according to a new study.
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The Audit Bureau of Circulations has announced that it plans to make its consolidated media report available to consumer magazines, a bold move considering the fact that many critics of the report believe that the data being combined is not audited with the same rigor as the circulation reports.
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