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A majority of top ad execs surveyed say a big chunk of their TV advertising budgets will migrate to online video buys within the next few years.
An annual American Advertising Federation survey of leading ad execs found that advertisers are beginning to shift amounts that were originally allocated to TV advertising to online video instead, iMedia Connection reports (via MarketingVox). More than half (53 percent) of the ad execs surveyed said they expect at least 20 percent of their broadcast and cable TV ad budgets will move to online video by 2010, writes MediaPost. Some 33 percent of predict that 10-19 percent of their TV budget would move to online video.
Budgets for online advertising in 2007 are expected to increase by 42 percent over 2006 amounts; over 23 percent of total 2007 ad budgets are expected to be spent online, up from 16 percent this year.
When asked which media does the best job of integrating traditional TV and online media, 21.7 percent cited broadcast TV. But magazines are seen (by 26 percent of respondents) as “most effective” for driving consumers online.
Over half of the executives surveyed said behavioral targeting is the “most effective” methodology for online ad targeting, and 71 percent said the online medium is “very effective” or “most effective” for direct response, except for reaching older audiences.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
