»
Kodak has signed a long-term deal to become the exclusive supplier of consumer and souvenir photo products and services to U.S. Six Flags parks, and will jointly market the Six Flags brand.
Beginning in the 2007 operating season, Kodak will implement new marketing and promotional initiatives in relation to its new alliance with Six Flags, writes Brandweek. Terms of the deal were not disclosed.
The in-park strategy will include Kodak picture kiosks in each park offering digital products and services to visitors. At selected parks, guests will be able to send ride photos as email or text messages to their digital devices.
Other marketing plans include the offering of Six Flags tickets as part of Kodak’s Santa Mall holiday photo program and Six Flags promotional offers in select photo processing packages distributed by Kodak at its locations within a 150-mile radius of Six Flags parks.
There is also an email element.
Six Flags owns and operates 30 parks in North America, including 15 of the country’s largest.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
