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Van Wagner Sports Group, LLC, will be handling integrated media and sponsorship sales for a new event, The World Series of Golf, teeing off in Las Vegas in May.
The event will give amateur players the opportunity to compete for $750,000 in prize money on NBC national television.
The competition allows for high stakes to ride on each and every shot of the tournament. Similar to poker, players must ante up before teeing off at each hole. Depending on the outcome of the tee shots, the player can then raise, call, check or fold on subsequent shots, with the winner of the hole collecting the pot.
When a player no longer has any chips to ante up, that player is eliminated.
The Mirage Hotel & Casino is the first Las Vegas resort to partner with the event, which is scheduled to be televised nationally on NBC on Saturday, June 23 and Sunday, June 24.
Players can register at www.worldseriesofgolfinc.com.
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Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
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Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
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The research, which aggregated a year’s…
