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‘Potty-Paluza’ Hits Times Square in Time for Holidays

From the Monday prior to Thanksgiving until Dec. 31, P&G and its Charmin brand of toilet paper will operate a public restroom in the heart of Times Square.

Perplexing Billboards Market to Interfaith Couples

A series of mysterious billboards went up recently in the Los Angeles area just after the Jewish high holidays which had members of the community guessing. The billboards contained nothing but illustrations and perplexing (and unanswered) questions, such as: Latkes or fries? The Jewish community wondered what the questions meant, and what company the ads were for.

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New Night for ‘30 Rock’ Hinders, Not Helps

NBC’s 30 Rock, which switched from Wednesdays at 8 p.m. to Thursday, averaged a disappointing 2.3 adult 18-49 audience, despite the fact of a “supersized” show (airing at 9:20 instead of 9:30) and a decent lead-in from The Office.

Aramark, Talbots, Charming Shoppes’ Financial Reports

Sales from Aramark’s direct marketing business, which includes public-safety supplier Galls, workwear merchant WearGuard, and Crest Uniform Healthcare, fell 2 percent from last years, while fourth quarter sales fell 5 percent, writes Multichannel Merchant.

Merrill Upgrades Online Ad Revenue Forecasts

Merrill Lynch on Thursday raised its online ad forecast for 2006, based on the release of data earlier in the week by the Interactive Advertising Bureau (IAB), and sounded a bullish note regarding 2007.

‘Marie Claire’ Tanking, Hearst Execs ‘Freaking Out’

Marie Claire’s highly anticipated first issue, in Sept., from new editor in chief Joanna Coles sold just 380,000 copies compared to 640,000 last September.

CC Names Markets it Plans to Exit

In an internal email, Clear Channel Radio CEO John Hogan has listed which markets the company plans to exit as part of its announced plan to sell 448 of its radio stations, Radio Ink reports.

Checks Unlimited Accepts Inserts

Stanton Direct MarketingĀ has announced thatĀ Checks Unlimited is accepting third-party inserts in its business-to-business package mailings.

In Sweeps Week Two, ABC Tops in Top Demo

Two weeks into sweeps, CBS with 12.95 million viewers is the top network, down 11 percent from the comparable year-ago period. ABC is in second with 12.35 million, up seven percent. NBC follows at 10.83, up 15 percent.

Outer Space Branding Mission Photographs Mini-Billboards


Click to enlarge

On Saturday, Nov. 4, balloons carried a carbon fiber platform to 95,100 feet to take pictures of 35 mini-billboards against the backdrop of the Earth.

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O.J. Ponders, on Fox, ‘If I Did It, Here’s How It Happened’

Fox will air a highly controversial sweeps stunt at the end of the month: “O.J. Simpson: If I Did It, Here’s How It Happened.”

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