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Ecast, a music and entertainment company operating the nation’s largest network of broadband touchscreen jukeboxes, has partnered with DoubleClick to provide marketers with increased campaign flexibility and reporting for their interactive, out-of-home media campaigns.
The out-of-home jukebox network has licensed DoubleClick’s Dart Enterprise advertising management technology to better manage its inventory. Dart Enterprise provides planning, serving and reporting capabilities and enables Ecast to serve advertising that is IAB-compliant, the companies announced today.
“DoubleClick’s centralized ad serving capability allows us to streamline ad delivery across our entire network,” said David Schmidt, senior director, product marketing, Ecast, in a statement. “Now we can provide real-time data on geographical performance, location performance or even types of music chosen.”
The partnership will enable advertisers to target their ads by venue, geography, type of music browsed/played while managing and reporting on different campaigns in a variety of online and offline environments.
The DoubleClick Dart Enterprise is currently being installed on the Ecast network and is scheduled for system wide implementation in January 2007.
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