‘Seventeen’ Under Fire from Teen Parents
Seventeen magazine has been under fire from some suburban parents recently.
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Seventeen magazine has been under fire from some suburban parents recently.
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Lee Enterprises, which owns 51 daily papers including the Arizona Daily Sun and the St. Louis Post Dispatch, saw ad revenue grow 1 percent in October compared to the same month last year.
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From the two years that Arbitron’s PPM has been around to track Christmas seasons, 2002 in Philadelphia and 2005 in Houston, it looks as though going to an “all Christmas ” format has a significant impact on the ratings for stations - but only after the Thanksgiving holiday has passed.
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comScore and Nielsen/NetRatings issued their monthly search engine rankings, again with some notable differences between their respective numbers.
Johnson & Johnson is preparing to put its estimated $2.5 billion to $3 billion global media account into review. If it happens, the review could change the current landscape of the largest media buyers.
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Images and text that change with movement and heat are the coolest new things to hit coffee-sleeve advertising.
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Cyber Monday, the biggest online holiday shopping day of the year, will be Dec. 18, rather than the Monday after Thanksgiving, according to CyberSource Corp.
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A new study by Podzinger finds that consumers will tolerate video ads while they are surfing online, provided the ads are short and relevant to the content they are viewing.
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UPS plans to increase its list prices by an average of 4.9 percent for ground shipments, air express and U.S. origin international shipments beginning Jan. 1.
NBC, itching to make a comeback, topped the prime time ratings chart Monday night with a 5.0 rating/12 share in the 18-49 demo.
Mailnet Services Inc. has acquired two database marketing firms, Synapse Technology and Conclusive Strategies, for an undisclosed amount.
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Monday, Nissan North America announced an expanded advertising alliance with Microsoft, allowing the auto manufacturer to connect with consumers via Microsoft Digital Advertising Solutions in media such as Windows Live, MSN, Live Search, Xbox and Windows Mobile.
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Gay-themed magazines typically have a loyal readership and a niche appeal, and those two things seemed to have helped them avoid the drop in ad spending and circulation that other magazines have been facing. Now, however, it seems as though gay magazines may be facing a similar downturn.
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Air America, which had been facing a Nov. 22 deadline to find a buyer, was able to get some more time.
Following a public outcry against its decision to air an interview with O.J. Simpson in conjunction with publication of his book, “If I Did It, Here’s How It Happened,” News Corp. has cancelled both the Fox interview and the publication of the book itself.
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