comScore and Nielsen/NetRatings issued their monthly search engine rankings, again with some notable differences between their respective numbers.
According to the comScore Networks monthly qSearch analysis of competitive search engines, in October Google sites led with 3.1 billion search queries performed (45.4 percent share of searches); similarly, according to the Nielsen/NetRatings MegaView Search numbers (pdf), Google accounted for 3.0 billion queries (and 49.6 percent of all searches), reports MarketingVox.
However, for second place, comScore had Yahoo sites with 1.9 billion searches (a 28.2 percent share), whereas NetRatings counted 1.5 billion searches for Yahoo and assigned it a 23.9 percent share. For third place, comScore had searches at MSN-Microsoft totaling 796 million (11.7 percent), whereas NetRatings placed the number of searches for MSN/Windows Live at 539 million and 8.8 percent share.
The two research firms disagreed on the rank order of the next two-largest engines, the Ask network and Time Warner/AOL. comScore ranked Ask fourth with 392 million searches (5.8 percent) and Time Warner fifth with 366 million (5.4 percent), whereas Nielsen/NetRatings ranked AOL fourth with 375 million (6.2 percent) and Ask.com fifth with 168 million (2.8 percent).
Americans conducted 6.8 billion searches online in October, up 3 percent from September and 33 percent from Oct. 2005, according to comScore.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…