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A new study by Podzinger finds that consumers will tolerate video ads while they are surfing online, provided the ads are short and relevant to the content they are viewing.
The study concluded that consumers have shorter attention spans online and as a result will generally expect video ads to be shorter than the standard 30-second TV spot, ClickZ reports (via MarketingVox). Most study respondents said they wouldn’t spend more than a minute watching a video online, therefore marketers should consider making their ads no longer than 15 seconds, and closer to the beginning rather than the end of the video.
Almost three-quarters of respondents viewed relevant search advertising positively, but the level of relevance that’s acceptable differs for audio and video search: users expect more specific relevance from search text ads.
Still, advertisers are unsure whether they should advertise on popular online video sites such as YouTube and MySpace. “It’s hard for advertisers to decide…because a large portion of what’s on there is garbage, pornography, or it’s illegal,” said Alex Laats, CEO of PodZinger. “If they know how content is being used and how it’s being classified, they can have confidence in the delivery of their brand message in that environment.”
More study results are available on PodZinger’s blog.
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Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
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Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
