»

Mangia Media Distributes DVDs, Ads on Pizza Boxes

Mangia Media, Inc., a company that offers pizza box advertising, is now including the ability for advertisers to distribute DVDs along with their pizza box ads.

Related topics: Planning, Demographics, Outdoor, Direct...    email this    permanent link

Macy’s Maintains Traditions to Mollify Marshall Fields Mavens

Federated Department Stores plans to maintain the holiday traditions at its Chicago’s Marshall Field’s flagship store and others in order to keep loyal customers happy now that local brands have switched to Macy’s.

Times Co. Claims ‘No Interest’ in Pursuing ‘Boston Globe’ Sale

Jack Welch

The New York Times Co., staying true to its claim that The Boston Globe was not for sale, has denied a request from a group of prominent Boston businessmen to purchase the paper.

Google Stock Breaks $500 as Online Ad Market Booms

On Tuesday Google’s stock price broke the $500 barrier for the first time as analysts predicted the stock may yet gain another 20 percent.

ABC Finally Inks VOD Deal

Comcast and the Walt Disney Company have signed a multibillion-dollar deal that will allow the cable operator to distribute Disney programming on its video-on-demand service.

Points.com Launches Times Square Campaign

Points.com, a reward-program management portal, began an outdoor campaign in Times Square, featuring a video series called Points Dexter and the Dog on electronic billboards.

Lowe’s Ships First-Ever Catalog, Hawks Furniture

Lowe’s has mailed its first catalog, perhaps in response to rival Home Depot’s catalog initiative.

On-Demand, DVR Use Growing Rapidly

More than half (54 percent) of digital cable subscribers use video on demand, up from 41 percent in 2005, according to a mail/online survey of about 35,000 subscribers conducted by Claritas, a division of Nielsen parent VNU.

Ford Ups Media Budget, Pushes Digital

As part of Ford’s turnaround efforts, the automaker plans to increase its marketing outlays in 2007 - as well as to mix up the media mix.

‘Heroes’ Brings NBC Eighth Monday Night Win

NBC’s hit show Heroes is continuing to grow two months into the season, hitting a new high on Monday night of 6.9 adults 18-49 in its 9 p.m. time slot.

advertisement

Aegis Keeps Bollore Off Board, Again

Aegis Group shareholders have rejected Vincent Bollore’s attempt to gain seats on the British agency holding company’s board, for the second time.

MARKETING JOBS
advertisement