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More than half (54 percent) of digital cable subscribers use video on demand, up from 41 percent in 2005, according to a mail/online survey of about 35,000 subscribers conducted by Claritas, a division of Nielsen parent VNU.
Of the respondents who order their movies on demand, however, only slightly more than 10 percent use it at least once a week, while another 30 percent choose one movie a month, writes Broadcasting & Cable. A third say they never rent from video stores.
Time shifting is a growing trend among digital cable subscribers, with 24 percent saying they have a DVR subscription, according to the survey. That is up from 18 percent in 2005.
Video on demand and time shifted viewing pose a challenge to advertisers, as agreed-upon measurement systems have yet to be determined.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
